Thoughts on Africa

Africa could be on the brink of an economic takeoff, much like China was 30 years ago, and India 20 years ago. World Bank, 2011
...The real risks of lack of transparency, liquidity, corruption and political issues are overstated by the lazy investor. Tutu Agyare - Director, Tullow Oil
The presence and the significance of our business in Africa is far greater than India and China even today. Mutar Kent - CEO, Coca-Cola
So the point really [...] is not whether you should be doing business in Africa, but rather how. Leslie Rance - British American Tobacco
It's probably the fasest growing consumer class in the world... Michael Lalor - Director, Ernst & Young

A New Perspective

We believe there are more effective and meaningful ways to engage Africa


Africa has rounded a corner on substantial, sustained economic growth and improved political risk. In 2013, the World Bank reported that estimated economic growth in sub-Saharan Africa would be more than 5% annually over the next three years, and that consumer spending would reach $1.3 trillion by 2020. The Economist reported that six of the ten fastest growing economies in the last decade are African, and Standard Chartered forecasts Africa’s combined growth will outpace China’s over the next 20 years.


While Africa continues to be a generally risky environment, those with networks and knowledge have an opportunity to navigate significant business opportunities for profit and impact. Our team and advisors possess trusted relationships and wield considerable influence in the business, political and community arenas. This experience mitigates risk and ensures understanding of a rapidly changing continent.


Thrive Global connects clients with bespoke strategies, trusted advice, sound investments, and scaled consumer market opportunities in some of the fastest growing economies on the planet. We optimize market access, product development, marketing and distribution through our understanding of customer and market diversity and drive access to millions of underserved consumers across Africa.

We advise the development, design and testing of products and services and developing segmented marketing plans — while enabling delivery and impact.

Start your journey with Thrive Global.

Contact our team today to begin a discussion about your future in Africa.